The Chicago Bulls unveiled the sixth iteration of their iconic player introduction video, “Running of the Bulls”, at tonight’s home opener vs. the Cleveland Cavaliers. The Bulls remained true to the tradition of the “Running of the Bulls”, which is marking its 20th anniversary this season, while modernizing the film by incorporating cutting-edge innovations in visual effects technology.

Today, player introductions are presented by BMO Harris Bank, and the new player introduction video incorporates BMO Harris Bank, Magellan Corporation and United Airlines.

“The Bulls are proud of our history as a leader in blending entertainment and live sports,” said Michael Reinsdorf, Chicago Bulls President and COO. “The reimagined ‘Running of the Bulls’ integrates the latest in visual technology with the tradition that our fans love and expect from our team. The new video, paired with enhanced graphics on the United Center’s new 3-tier LED ribbon boards, as well as concert-style lighting design and special effects, elevates the fan experience to a whole new level.” To continue, click here.

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